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The Rising Threat Of Cyber Security In Medical Meetings

When asked about the many threats to medical meetings, respondents at a recent convention listed a number of factors that they felt were negatively impacting their seminars and events. While some of the threats named were among major trouble spots predicted for the upcoming year, the primary threat to medical meetings in 2015 was surprisingly absent. Find out what is the biggest threat to medical meetings and what can be done to combat the risk of this danger.

cyber security

Importance of cyber security

While many people perceive items such as changing attendee behaviors, lobby crashers and room block pirates as the biggest threats to medical meetings, one impending menace was largely forgotten by meeting attendees. With 2014 being a record year for data breaches, cyber security is a concern that should be at the top of the list of threats that can derail a medical meeting.

Since personal information such as credit cards, bank statements and login passwords can easily be obtained by hackers, it is extremely important that the people hosting meetings are aware of the potential risk of a hack or breach in their network.

Fending off cyber security threats

Fortunately, there are a number of things that can be done to combat cyber security attacks. One of the easiest ways for hackers to gain access to information from you and your meeting attendees is by breaching the Wi-Fi network that everyone is using. Make sure that the facility where your meeting is taking place is monitoring their network for unauthorized wireless access points, which hackers utilize to gain entry to the network.

Hackers are becoming more advanced, going so far as to set up their own cellular towers to steal information from meeting attendees’ texts, emails and calls. Speak with someone who is monitoring the cellular spectrum during your event to eliminate the threat of an unauthorized cellular tower stealing valuable information.

While computer hackers may still to try and break into networks and attempt to steal data, there are some things you can do to mitigate risks during your next medical meeting. For more information on cyber security or for the top medical continuing education facility, give us a call today at (702) 739-6698.

CME and Interprofessional Education

With the end of one year leading into the beginning of another, it’s always fascinating to look at upcoming trends and new ideas in the field of continuing medical education. One trend that medical professionals are looking to make new strides in is the area of interprofessional education (IPE) in CME courses. Find out what this could mean for professionals in the medical community and why IPE may be able to provide patients with efficient and cost effective treatment options.

Doctors in a conference room

What is interprofessional education?

Simply put, IPE is takes place when two or more students from various professions learn about, collaborate and improve health outcomes for patients. A key aspect of interprofessional education is interactivity, which enables representatives from a wide range of industries to learn from and work with each other through the planning process.

While traditional CME courses aim to offer the same benefits that IPE classes can provide, doctors and other medical professionals are excited at the unique opportunities that interprofessional education presents. With one of the biggest problems in the healthcare field being failed communication, IPE strives to make efforts to keep doctors, technicians and the rest of a healthcare team on the same page. Additionally, interprofessional education is ideal for enhancing collaboration among a healthcare staff.

Hoping to enhance patient outcomes

Another goal of interprofessional education is to provide proper training to healthcare professionals that will positively affect the outcomes of medical procedures and operations. With better communication and collaboration within a healthcare team, patients should see an increase in specialized and more accurate medical outcomes.

Interprofessional education can also help healthcare providers, offering a number of advantages compared to traditional CME efforts. Providers can expect to see increased efficiency and savings on costs from everything from documentation needs to spreading out the workload between various healthcare professionals.

In order for interprofessional education to be most effective, it will require CME providers to learn new skills or adapt a new skill set that takes into consideration collaborative activities and group facilitation skills. For more information on the top Las Vegas medical meeting facility, contact the Oquendo Center today at (702) 739-6698.

Studies Show Continuing Medical Education Helps Patients

More and more, continuing medical education is becoming increasingly important for healthcare professionals. Studies show that physicians who are current in the latest in technology and medical advancements provide better care for their patients. 

CMEs

More research leads to better information

Medical professionals are entrusted to protect what people value most— their health. This is why it is important for doctors to stay up to date on the latest technological advancements and research breakthroughs. Although a specific treatment recommendation might have been the best option 10 years ago, it might not be best option today. Doctors who are equipped with the most current knowledge make more accurate diagnosis and more effective treatment recommendations.

CME is important

Multiple studies have been conducted on the difference between physicians who have received supplemental education versus those who have not.  These studies have shown that those who have had CMEs not only make better recommendations, but they also make better decisions; decisions that save lives.

CME

The proof is in the studies

A 2010 study done at the American College of Chest Physicians annual meeting is  such example. The study found that physicians who attended an industry-supported educational program for chronic obstructive pulmonary disease (COPD) were 50 percent more likely to make evidence based recommendations.

A different study shows that heart disease patients who were seen by a physician with CME training had a significantly reduced risk of death over a 10-year period. A 2014 poll of 488 CME participants showed that 98.5 percent of respondents thought the knowledge they had gained from CME was practical, relevant and helpful. These are only a few of the many studies that have been done to support CME programs.

If you are interested in CME and finding the right medical continuing education facility for you, call the Oquendo Center at (702) 739-6698 today.

You Are Never Too Old To Go Back To School

Looking at data provided by the U.S. Census Bureau and the State Higher Education Executive Officers Association, more adults than ever before are going back to school to earn their master’s and doctoral degrees. With so many different available methods for obtaining a college degree, adults are taking advantage of the chance to better their careers in larger numbers than in previous years.

you are never too old to go back to school infographic

 

It is never too late to get the college degree you’ve always dreamed of achieving. You can get the master’s or doctoral degree required to help land your ideal job today by making the effort to go back to school. For more information on medical continuing education, contact the Oquendo Center today at (702) 739-6698.

5 Trends in Medical Continuing Education

2015 is already shaping up to be a great year for medical CE. Our prediction is instructors will continue to strive for a learning experience that incorporates technology in new and innovative ways while offering courses that are student centered and flexible. The following brief summaries are popular trends we expect will continue to gain momentum throughout the year.

trends in medical continuing education

1. Make time for students to interact with one another

CE Students stand to gain more by meaningful interaction with their peers. These interactions are important because they allow students to gain valuable collaboration experience.

2. Create student-directed learning opportunities

Complex problems and questions are prevalent continuing education courses. Student-directed opportunities are highly valuable because they give students practice understanding and solving complex problems.

3. Use technology to make learning more interactive

The use of quality interactive online tools has the potential to change the way continuing education is offered. This interactive technology allows students to gain hands-on learning experience.

4. Students need to feel supported

Support services are crucial to program participants’. Students who are offered guided manuals or accessible educators will benefit the most from their CE courses.

For a continuing education program to flourish, flexibility is key. Offering students a variety of self-paced and guided sessions allows for a richer and more diverse learning environment.

Medical continuing education has the ability to give physicians the knowledge and tools to better help their patients. For more information, call the Oquendo Center at (702) 739-6698 today.

CME Found to be Effective and Safe

Continuing medical education is an important tool that helps healthcare professionals stay up to date on the latest technologies, procedures and trainings to better serve patient needs. But a couple common perceptions of CME have made these necessary courses not as vital in the public’s eye as they are in reality. With some people believing that CME does not aid in improved physician performance and patient outcomes or that these classes are biased towards commercial support systems, find out why both of these beliefs couldn’t be further from the truth.

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CME helping doctors and patients

In a report from the Accreditation Council for Continuing Medical Education, research shows that continuing medical education does have a positive impact on the performance of healthcare professionals and the health outcomes of patients. Looking at the most effective forms of CME, it was shown that people in the healthcare industry benefit greatly from focusing on practice-based needs and methods for treatments that directly impact the health outcomes of patients. Additionally, it was proven that CME is most sufficient when trainings are continuous. Rather than a one-time event, continuing medical education best serves healthcare professionals when multiple training sessions are regular and repeated.

Commercial bias in CME

In another study conducted by the ACCME, researches found little to no commercial support or bias from companies hoping to influence continuing medical education. Studies show that commercially supported CME did not display any biased information, relying on evidence and accurate content for data. Physicians themselves perceive a lack of commercial bias in CME activities, with only three to five percent of educational information being influenced by commercial sources. These percentages feature the same levels of bias for CME activities that were not supported commercially.

With more medical professionals pushing for rigorous scientific approaches to researching the effects of CME, a need for results-based findings are becoming more apparent. It remains to be seen what continuing medical education will look like in the future, but studies show that a reliance on evidence-based research and solutions are likely to see more of an impact.

No venue in Las Vegas can provide the same amenities and resources found at the Oquendo Center. As the leading medical continuing education facility in Southern Nevada, the Oquendo Center provides the ideal environment for all of your CME needs. Give us a call today at (702) 739-6698 for more information.

Want to Sell to Doctors and Hospitals? Make Your Website Mobile Friendly

It’s no secret that consumers use the Internet to research products and services before buying them, and the doctors, IT directors, and hospital representatives buying medical devices in a business to business environment are no different. A recent report surveying 749 hospitals indicated that B2B buyers now navigate over half of their purchase cycle by themselves, before they ever contact a sales representative. In this stage, they are researching information, comparing options and products, and estimating costs—all without any input from you. Here are some of the highlights medical manufacturers can take away from this study.

doctor at computer

Mobile Friendly Matters

Doctors and hospital representatives rarely remain stationed in one spot during the work day and often rely on their mobile devices for quick research or information. Oftentimes doctors or hospital employees will do some quick, preliminary research on their mobile devices with the intention of taking a more in depth look later on a desktop computer. Having an interface that is seamless across all devices allows you to take advantage of this. It’s also a good idea to add a feature for browsers to email themselves a link to your page for when they return to their desktop device.

Video Trumps Text

A textual description of how your medical device works is an important reference for buyers, but to really capture their attention and express the effectiveness of your device, nothing beats a short video. Virtually every medical device customer surveyed indicated that they watched videos to see product demonstrations. Most importantly, the vast majority of potential buyers continue to the manufacturer’s website for more information after watching videos.

Be sure to include videos not only of how the product works, but where it would ideally be positioned in the room, and how it affects the entire team interacting with it. If you’ve hosted, or are planning on hosting, continuing medical education courses or other training courses, this would be a great time to get video footage of your equipment in a hospital room setting.

Be Searchable

No matter how effective your medical device, if customers cannot easily find your website you will have a difficult time leveraging your web presence into sales. This means optimizing your site with the best possible keywords so that it appears on the first page during a search.

Track Your Success

While it’s ideal to get concrete figures to measure your website’s conversion, keep in mind that your site can generate leads in many different ways. Consumers often reach out for more information based on website content, but not necessarily through web based contact forms. Therefore, it is a good idea to install website visitor tracking to get a better idea of how users are interacting with your site.

Follow Up Post Sale

Closing a deal is great, but gaining a lasting relationship is even better. Consider offering training videos or even live chat support services for your customers after a purchase. This will help you foster a valuable relationship and create brand loyalty when the need for upgrades or additional supplies arises.

By focusing on the right areas, you can turn your website into one of your best sales tools. For more information about finding a staffed Las Vegas medical meeting facility, contact the Oquendo Center at 866.800.7326.

10 Awesome Things To Do In Las Vegas

Las Vegas has more to offer visitors than a variety of buffets and casinos. While the Strip may feature entertainment and food options aplenty, there is much more to see in Southern Nevada away from Las Vegas Blvd. Here are some exciting things to do in Las Vegas that will ensure your next trip is one you won’t forget.

oquendo awesome things to do in las vegas

For more information on things to do in Las Vegas or for a medical continuing education facility, contact the Oquendo Center today at (702) 739-6698.

Las Vegas Medical Meeting Facility: Why Location is Important

When looking at important factors for a medical meeting facility, location is among the top things to keep in mind for choosing the right space for your needs. Especially in Las Vegas, you need a facility that is away from the hustle and bustle of the strip, but still located near the airport for easy access. Since location is vital in the success of your medical meeting, here are some reasons why you should find a Las Vegas medical meeting facility in an appropriate spot of town.

medical meeting facility

Away from the strip

While the Las Vegas strip can be a great place for people watching and beautiful casinos, it is far from the ideal place to hold a medical meeting. You don’t want drunken tourists wandering into the middle of an important meeting, which is why it’s important to find a facility that is far enough away from the craziness of the strip. Casinos are typically loud and crowded, which makes them far from the best environment to be discussing crucial medical issues. Find a venue that is far enough away from the Las Vegas strip to ensure a quiet and successful meeting.

Close enough to airport

Since a majority of people participating in your medical meeting will likely be flying into town from a foreign location, it is important to find a facility that is close to the airport. A central location can help out of town visitors easily navigate the city, making their experience in Las Vegas as good as possible. Since the Vegas strip is close to McCarran Airport, it can be difficult to find a place that is near the airport but away from Las Vegas Blvd. Look for a space that is within a five minute car ride of the airport to satisfy guests and make them feel comfortable in the city.

If you are still wondering where to hold your next medical meeting in Las Vegas, check out the Oquendo Center for a facility that is both away from the strip and close to McCarran Airport. With a 32-seat executive boardroom, full auditorium and a state-of-the-art radiology suite for training, the Oquendo Center is your perfect venue for holding an effective and memorable medical meeting. For more information on the top medical meeting space in Las Vegas or to take a tour of the facility, contact the Oquendo Center today at (702) 739-6698.

Hospitals Utilizing Continuing Medical Education More Frequently

With the healthcare industry in a constant state of change, hospitals are utilizing continuing medical education more than ever. Hospitals are hoping that by improving CME, physicians will be able to provide more effective treatments and better patient outcomes. But what can be done to further the impact that hospital-based CME programs already have on both patients and doctors? Read ahead to learn why CME is so important for hospitals and what steps should be taken to make CME even more valuable than it already is.

continuing medical education

CME utilized by hospitals

When it comes to CME activities, hospitals and healthcare systems account for over a third of all courses and classes offered. CME has also been shown to be the most impactful method for sharing medical knowledge and enhancing the quality of patient care. Unfortunately, CME has also been proven to be not very effective in a number of instances. When dealing with communication among healthcare professionals and efficiently handling physician’s practices, CME still has some work to do in providing quality solutions to important problems. Fortunately, steps are being taken to improve the impact that CME has on hospitals in every aspect of the healthcare industry.

Changes coming to hospital-based CME

The big shift in CME needs to come from simply sharing medicinal information to providing proper training to improve care and efficiency in a hospital setting. It is believed that by dropping the current credit based hour system in favor of courses that are completed by learning specific hospital based activities, physicians will have a better knowledge and skillset to succeed in a medical setting.

Additionally, changes have been suggested in a number of areas of CME to improve hospital care. It has been suggested that hospitals work closely with medical societies and hospital leaders collaborate with CME committees to boost the impact that these courses can have on hospitals. While CME is still an extremely valuable tool for healthcare professionals, it can still be tweaked to make hospitals operate more smoothly and to enhance the care that patients receive.

When it comes to CME in Las Vegas, no other venue can offer healthcare professionals the same tools that can be found at the Oquendo Center. For more information on a state-of-the-art medical continuing education facility or to take a tour of our high tech venue, contact the Oquendo Center today at (702) 739-6698.